Hi, I’m the woman behind Asiela, a brand born not just from my love for scarves, but from the struggles I faced finding the right one.

You know that feeling when you wear a scarf that looks great but feels heavy, makes you sweat, or worse leaves your hair feeling flat and lifeless? I’ve been there. 

Scarves that felt too stuffy in the heat, fabrics that tugged at my hair, and materials that didn’t breathe. It wasn’t just uncomfortable; it affected how confident I felt.

That’s when I thought—why settle? Why can’t a scarf be both beautiful and breathable?

And that’s how Asiela was born. I wanted to create scarves that didn’t just look good but felt good.